Senai Solommon
Brand strategist

Unsolicited application as a brand manager / collaborator I Alexander Isak & SAE Agency

Name: Senai Solommon

Education: Master of Arts in International Business Communication from Copenhagen Business School (CBS)

Experience: 18 years as media and brand agency owner

Dear Nyat,

I am sending this unsolicited application for a brand manager / collaborator role with the ambition of contributing to strengthening Alexander Isak’s position both on and off the pitch.

As a Scandinavian-Eritrean whose parents were active in the fight for independence, my ‘why’ has always been to use my skills to support and lead passionate people to spur change. I truly believe that Alexander has the capacity to do just that through his inspiring story and heritage. Furthermore, our fathers know each other well from when they fought together during gedli, and I have always resonated with the way Alexander carries himself and his culture. It would be an honor to serve him in creating a legacy.

With his recent move into the absolute world elite, I believe my experience and skills could help ensure that his brand is managed with care, that his impact is maximized, and that his legacy extends far beyond football into culture, community, and history.

To give you some background: I am the founder of NEOBOTANIK – a Copenhagen-based creative brand agency where bold talent meets brave ideas. I bring 18 years of experience in creative and strategic brand communication. Earlier in my career, I played Division 1 and Division 2 football in Denmark before dedicating myself fully to my agency.

Throughout these years, I have consulted companies, organizations, ministries, and public figures on PR, communication strategies, and brand campaigns. My clients have included the Nordic Council of Ministers, Sony Music, the Turkish Ministry of Tourism, Turkish Airlines, Coop, Viaplay, TEDx, Synsam, Alcon Eyewear, E.ON drive, and Clever, among others.

I have also worked with collaborations, campaigns, and productions for artists, sports personalities, and actors such as:

• The biggest danish Pop-icon Tobias Rahim (among it a video in Eritrea)
• Former number one Tennis player in the world - Caroline Wozniacki
• Biggest danish Comedian Casper Christensen

Among the values I can bring to the table:

• Personal brand consultation: crafting and maintaining a unique personal brand narrative
• Sponsorship & partnership consultation: ensuring brand alignment and impactful deals
• Social media management: planning, managing content creation, and execution 
• Managing Advertising shoots from aligning planning, creative direction, production and final outcome
• Coordinating documentaries, behind-the-scenes access, or media projects that build legacy
• Coordinating stylists, photographers, and image consultants
• Positioning Alexander as a role model with long-term influence beyond football
• Creating crossover ventures with culture, entertainment, or entrepreneurship
• Crisis communication and reputation protection

I would be honored to discuss how I could support in shaping the next chapter of Alexander’s career and legacy. I am open to contributing either on a part-time basis or in full-time capacity at my agency—where Alexander Isak would be my primary client — , depending on what best serves your needs. At this stage in my life, I have the freedom and flexibility to dedicate myself fully to this role, and I can be wherever needed at any time, whether Liverpool or Stockholm.

If this resonates with you, I would be more than happy to meet at a time and place that suits you.

Best regards,
Senai Solommon

Contactdetails:
Phone: (+45) 26909896
Email: senai@neobotanik.com

Socials:
https://www.instagram.com/senai_cph
https://www.linkedin.com/in/senai-solommon

Website:
Neobotanik

Agency film: