The branding campaign for Gravity Global is a concept that captures everything about who Gravity Global is, how they do business and the space they move in – up where eagles fly.
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future of
education
Elevating
a brand
A Way
Forward
The logo design for STARC was derived from the idea that STARC would be an arc for students, representing a directional trajectory, a way forward, the path toward a more enriched life through education. Derived from the image of the front of a ship, the decision was made to use the A from the name and bring it forward symbolically.
STARC
Empowering students.
Enriching society.
The look and feel of the STARC platform needed to convey the amplified simplicity integral to its core offering as a means of bridging major gaps in the current educational system, worldwide.
The platform needed to be simple and minimal. That simplicity is also represented in its more advanced elements. It attempts to streamline the user experience in a. It amplifies it by simplifying it.
We wanted to make education feel like a lifestyle.
The human face of education.
Focus on people.
Visual identity, various, ed. Doesn't look traditional. Modern. Appeals to people who want change who want to be seen. Who wants a platform. Has a lot of elements from social media. Makes it cool to be a dork, allows common interests and talents to be more transparent.
Highlights people who are diverse and different. First movers. Edgy in an academic way.
Grassroots, Organic growth, Word of mouth, IYKYK, Underground Rings on the water, Social sharing, Real customers, Eye-to-eye
The branding campaign for Gravity Global is a concept that captures everything about who Gravity Global is, how they do business and the space they move in – up where eagles fly.
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Imagery
Tagline
Launch Campaign
Content Strategy
Branding
Website Design
Packaging Design
Social Media Strategy
Name Development
Video
Direction
Copywriting
Direction
Copywriting
Neobotanik has created a tribe for Sønday. It’s one that will help the brand continue to build a community around its special feeling and signature looks.
Whether it’s building websites or branding whole worlds, Neobotanik will help create whatever elements are needed to take ideas from seed to flourishing stem.
Neobotanik is bringing brands into full bloom.
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What’s in a name?
The name Sønday was inspired by the dream of being able to have that magical Sunday vibe with you every day of the week.
The Ø in Sønday represents the brand’s fierce Scandinavian origin.
It also helps convey that all Søndag sets are made of organic (økologisk) cotton.
Everyday
Sønday designs are smart casual and made to look as good as they feel in a range of settings, from family dinners or café catch-ups to the Monday morning meeting. Therefore, the word “Everyday” was implemented into the logo in order to convey unlimited styling possibilities throughout the week.
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