The "One Charge to..." campaign brings the concept of a sustainable journey to life, showcasing the freedom and adventure that electric vehicle (EV) owners can experience while traveling across Scandinavia.
Visit the pageCharging
Ahead
The Road
We Traveled
Through several road trips, the campaign emphasizes the accessibility of eco-friendly travel, integrating local culture, cuisine, and sustainable experiences, all powered by E.ON & Clever’s EV infrastructure. The creative concept invites audiences to join the journey, inspiring them to explore their own “backyard” with the convenience of electric travel.
The supporting campaign travel blog offers Powered By's customers inspiring info about regional destinations. It provides practical information for planning long-haul road trips, like where to charge, ensuring a smooth and sustainable journey..
Visit the blogFine Dining. Adventure. History. Nature. Relaxation. Mountains. Second-hand Shopping. Street Food. Family Fun. Winding Roads. Wild Swimming. Childhood Memories.
Powering Up
the Feed
The "One Charge to..." campaign drove significant growth on social media, with a notable increase in followers and interactions. Strategic use of paid marketing amplified reach, engaging a broader audience and fostering a strong, active community around eco-friendly travel.
Imagery
Tagline
SoMe Campaign
Content Strategy
Brand Activation
Film Production
Creative Concept
SoMe Strategy
Brand Partnerships
Video Direction
Copywriting
Copywriting
With this creative concept and production, Neobotanik has created a new road forward for Powered By. It's one that will help the brand continue to build a social media community around its eco ethos and adventurous spirit.
Whether it's building websites or branding whole worlds, Neobotanik will help create whatever elements are needed to take ideas from seed to flourishing stem.
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