Neobotanik
From Startup to Scaleup: How to Approach Branding During Growth
This article covers the importance of branding in the growth journey from startup to scaleup and provides insights into strategies and best practices.
Introduction
Branding is a core part of any business journey, especially when transitioning from startup to scaleup. It's not just about creating a logo or a color palette; branding encompasses the overall experience customers have with your business.
Understanding Branding
Branding involves defining your company's identity, mission, and values. It's crucial to consider how you want to present your business to the world.
The Importance of Branding in Growth
During growth phases, maintaining a strong branding strategy is essential. This helps differentiate your business from competitors and attract new customers.
Strategies for Effective Branding
When developing your branding strategy, it's important to consider the following:
- Identity and Values
- Target Audience
- Online Presence
Conclusion
Branding is an ongoing process that requires attention and adaptation. As your business grows, your branding strategy should evolve as well.
If you can’t explain it in a powerful, memorable way, how will they remember how great it is?
Modern
Natural
Thai
Neobotanik has created a brand that merges the clean and stylish Scandinavian aesthetic with the signature spices of the East.
Read moreAn examination of Christensen's alter ego, "the wolf" served as the basis for the NFT photoshoot.
The Freudian Slip
Neobotanik + Superlab
A Soaring Idea
The concept for Gravity Global captured their ability to lift dreams to new heights and make a global mark on the map.
The idea aimed to capture everything about who they are, how they do business and the space they move in – up where eagles fly.
Read the case"Is possession “9/10th of the law”
when it comes to digital ownership
and intellectual property?
We’ll see…"
The Hornsleth project concept flipped a virtual “middle finger” at the idea of intellectual property, and defined the internationally renowned artist’s entry point into the global NFT market.
Read the case
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