The website website conveys the brand's rebellious spirit and its desire to spur change into the future through differentiation
Visit the pageA Maverick
Brand Studio
Brand Strategy
& Design
The Spur is a boutique brand accelerator. We created a brand book that shows off a graphic universe with unimaginable possibilities for visual communication of the brand's story.
The Spur
The logo evokes movement and transfer, from one state of mind to the next, and from one place to the next. Part past, and part future, it forces a double-take in the mind’s eye. The geometric tension between sharp lines and fluid curves suggests progress, disruption, and transformation. It’s not just a mark — it’s a trigger. A spur to think, act, and move.
Speed, Movement, Future, Vintage, Journey, Curiosity, Audacity, Veracity, Rebellious, Truth Seeking, Imaginative
Break The Rules
The Spur’s DNA aligned perfectly with the Rebel archetype: break the rules, fight the system, and ignite movement.
Language and visuals alike carry a tone of defiance — paving the way for transformation and urging people to destroy what isn’t working. No safe messaging. No compromise. Just unapologetic momentum. Result? A brand that doesn’t fit in. It leads out — attracting the visionaries, the disruptors, and the ones ready to break with the past.
Website Design
Visual Identity
Brand Book
Logo Imagery
Visual Identity
Brand Book
Logo Imagery
Neobotanik has created a visual universe and a digital space for The Spur positioning it as maverick boutique brand accelerator.
Whether it’s building websites or branding whole worlds, Neobotanik will help create whatever elements are needed to take ideas from seed to flourishing stem.
Neobotanik is bringing brands into full bloom.
Plant a seed
Leave a message and we'll get back to you as soon as possible.
Can't wait?
Book a virtual meeting with our head gardener, Senai.
