The campaign introduces three very different characters with one thing in common: they found the perfect car, thanks to Alex. There’s the concerned father looking for the ultimate gift for his daughter. The picture-perfect housewife who swears the new car saved her marriage. And the slightly too confident young guy who just needed the right ride to own the summer. Three lives, three stories and somehow, it was Alex every time.
It Was Alex
It Was Alex
We didn’t invent Alex. He’s the real deal. That guy who always knows someone, always has a solution, and somehow finds the perfect car for the right person. We built our concept around him because he is what we believe car buying should feel like: personal, effortless, and just right. He’s not a salesman. He’s not pushy. He listens, understands and delivers. So when people ask, “How did you find your dream car?” You can just say: It was Alex.
Meet Anthon. Young, flirty, and just a little too confident for his own good. He’s got big summer plans and an even bigger opinion of himself. What he needed was a car that matched his vibe. Something cool, something sexy. And of course, he didn’t find it himself. It was Alex.
Michael is a classic boomer dad. Cautious, practical, and a little anxious about everything, especially when it comes to his daughter. Buying her first car? That’s not just a purchase, it’s a responsibility. He had spreadsheets, safety ratings, and sleepless nights. Until someone told him to talk to the guy who just gets it. It was Alex.
Louise has it all. The house, the husband, the picture-perfect life. Everything looks right on the outside. But something was missing. Until the day she met Alex one afternoon. Not long after, she came home with the car. Suddenly, she felt seen again. Alive. She says the car saved her marriage. And no, it wasn’t her husband who found it. It was Alex.
Film Production
Creative Concept
Tagline
SoMe Campaign
Content Strategy
SoMe Strategy
Direction
Script Writing Casting
Script Writing Casting
With this creative concept and production, Neobotanik has created a distinctive storytelling universe for Bilmægleren. It's one that will help the brand connect emotionally with customers and stand out in a crowded market.
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